Also visible from the street is the “Fuel up” coffee bar. These young residents really do have it all. This custom multi-purpose sign, lighting element, and shelving is over 10 feet long. Six metallic gold painted 18” cubes span the entire distance of the alcove. Warm white LEDs internally illuminate white acrylic faces that are accentuated by acrylic letters inviting guests to Fuel Up. We took the opportunity to bring additional lighting in an unexpected way. By utilizing the bottom surface of each cabinet and adding a custom hole pattern backed with translucent white acrylic, we created a subtle warm down light that washes over the seamlessly integrated custom shelving.

We leveraged the quote from David Bowie, “I don’t know where I’m going from here but I promise it won't be boring”, we created the “instagram-able” moment that they were wanting. A 5 foot square, 3” deep cabinet is finished to match a rusted corten steel look. The modified text is routed out the sign face to reveal the satin golden-yellow painted interior and a white applied vinyl stroked text. Highlighting the intended affirmation of the quote, “Don’t Be Boring”, internally illuminated push-through clear acrylic text features polished returns and a second surface rose pink translucent vinyl. The final touch is the rightful attribution to David Bowie painted in a perfectly out of this world blue.

Make your way to the elevators and you’ll notice an illuminated arrow letting you know everything is up at Torre. Aligning with faux-rust white patina of the reception sign, this 5 foot tall, 3” deep custom cabinet features clear push-through acrylic strokes backed with a sunflower yellow diffuser vinyl.

Unique and unexpected materials with refined details, we designed an interior egress and wayfinding system that not only is ADA compliant but unarguably beautiful. Who knew students needed a “Youtube room”?

We selected Richlite, a durable sustainably-sourced products made from paper, for all front-of-house (FOH) signs. The alternating colors layers of the 3/8” thick Richlite Cascade collection gave us the opportunity to engrave an ownable line pattern design that supports the various lines you find throughout the entire building. Finished with tactile gold tipped applied letters and clear ADA beads, each of these signs bring a visual and tactile experience that is truly unexpected and unmatched.

To reduce costs we designed a budget-friendly version using acrylic and direct printing for the egress maps and back-of house signs (policy signs, stairwell id’s, parking garage, electrical, storage, mechanical, etc.)

Bringing another extra touch to elevator experience, we designed floor identifier installations. Floor numbers nested above the custom line pattern are routed out of 3/4” thick sintra panels standing at 80” tall and flush mounted to the wall. Just another opportunity to ensure that at every touchpoint the experience is aligned with the vision and the brand.

The bike storage room at Torre was set to be nothing more than a cold CMU brick room with harsh lighting, so we asked for the challenge. Leveraging our design direction, we transformed 819 sqft. of cold brick into a colorful unexpected destination. Printed and plotted vinyl was heat applied directly to the CMU brick, giving the look and feel of paint with the durability and cleanability of vinyl. While it’s still just a bike storage room, it’s certainly one of the coolest spaces to ride out of.