We were featured in Signs of the Times!
— Should You Offer Free Design Samples to a Potential New Client? —
Back in late January we had a great conversation with Maggie Harlow, a freelance writer for the trade magazine Signs of the Times. While she was just learning about us, we were very familiar with Signs of the Times and the work they showcase on their site and in their print publication. As with any opportunity to speak, Russell, our owner and Creative director, is eager to share the story of Studio Dzo and where we fit, or don’t, in the sign industry.
What we thought would be a write up about our work and our team, turned out to be an article about our values and principles.
“We wanted to disrupt the signage industry and try to change the practice of giving away design, ”
The article opens with addressing the elephant in the room, the lack of valuation of design in the sign industry. We knew from the jump we were committed to delivering elevated design paired with amazing service. In order to achieve this, we had to focus on training our partners to understand the value of design and problem solving, impressing upon our sign industry colleagues that design isn’t a commodity.
“Should You Offer Free Design?” - Click to read the article
While we are honored to be featured by this pillar of the sign industry, we are excited that our work comes second to our principles. We see this as proof that we our mission to disrupt the sign industry is making a difference.
-Do Good Work!
