Fitness, Fun, and More!
Despite being a full service design studio well versed in branding, packaging, and marketing, we’re primarily known for sign designs that transform spaces and places. And we’re cool with it. (Seriously, it’s totally fine) While not every project requires our full arsenal of skills, it's the ones that do that truly excite us.
For the better part of 2023 we had the honor of working on one of our most extensive and enjoyable projects yet. Meet Lee Ann and Burke Jolly – the brains and heart behind Jolly Bodies Fitness, the happiest workout place on earth. From their humble beginnings in a home garage in 2020, they've now expanded to a fully remodeled 7,600-square-foot brick-and-mortar establishment in Little Rock, Arkansas.
“We cannot overstate the collective skill and talent that has been put together to form this team. Their shared expertise in art direction, branding, marketing, web presentation, packaging, merchandise, and signage (this is not an exhaustive list), has been outstanding”
Initially intended as a mere 'glow up,' the project soon blossomed into a full rebranding endeavor. We closely collaborated with Lee Ann and Burke, delving into their business, understanding their clientele, and embracing their mission. By diving deep into the 'whys' and asking the tough questions, we didn't just create a new visual identity – we birthed an entirely new brand. From primary, secondary, and tertiary logo marks to a fresh tagline and values statement, every element was crafted with fun at the forefront.
Due to the geographical distance – with the Jollys in Little Rock and our team in Central Texas – our entire relationship unfolded online. After a year of bi-weekly calls, late-night emails, and plenty of laughter, both teams finally met in person on a Wednesday morning in March. Today, we're thrilled to share some of the incredibly fun work we've conjured and designed for Jolly Bodies Fitness.
Check out all of the signs, graphics, and the awesome locker wall we did, and stay tuned for the full case study of the Jolly Bodies Fitness rebrand, coming next month.
Our mission? To Do Good Work for Good People. And Lee Ann and Burke Jolly truly embody that ethos to the fullest.
Is your brand needing a glow up? Let do some good work together.